Back in January, a big new mural appeared on The Turnip Truck’s big new store on Charlotte Avenue, courtesy of Tarabella Aversa. It’s actually part of a series of three murals around the country sponsored by Fairtrade America. Fairtrade works to support farmers and agricultural workers in developing countries, by supporting better prices for their goods, worker’s rights, combatting discrimination and child labor, and promoting environmental standards.
This mural features Rosine Bekoin, owner of a small cocoa farm in Côte d’Ivoire. Aversa’s mural has her surrounded by cocoa beans. With the support of Fairtrade, she’s been able to get better prices for her cocoa, supplying such firms as The Hershey Company for use in their Kit Kat brand. She credits this help with getting her through a period of low cocoa prices and for being able to save to build herself a house.
Bekoin is unusual in Côte d’Ivoire for being a woman owner of a cocoa farm, as most are owned by men. The mural, besides promoting fair trade practices, is also emblazoned with the slogan “Support Gender Equality,” another priority of Fairtrade. One of the other murals in the series also features a woman and the gender equality slogan. In Denver, Giovannie “Just” Dixon created a mural featuring Natividad Vallejos, a coffee grower from Peru. The third mural is by Levi Ponce. It’s in Los Angeles on Sunset Boulevard and features Segundo Alejandro Guerrero Mondragón, who is also a coffee farmer from Peru.
Prior to this mural, there was another mural on this wall. Back when this building housed Nashville Cash and Carry, a restaurant supply store, Murals and More, the commercial home of Michael Cooper, did a mural spelling out “Nashville” with letters made up of food and restaurant items.
Here’s the QR code found on the mural. It leads to a page describing the mural series on Fairtrade’s website.
Loctaed at 5001 Charlotte Avenue. The mural is on the east side (opposite the entrance) of the building and faces 50th Avenue North, and overlooks Richland Park. Parking is avaliable around Turnip Truck and across the street at the park