I have written in the past about the relationship between bachelorettes and murals, but this is the only mural I’m aware of that is very specifically for and about bachelorettes. The usual relationship, which I first became fully aware of because of a 2018 Buzzfeed article about the Nashville bachelorette phenomenon, is fairly simple. A business puts up a mural to attract tourists, mainly bachelorettes, who get their picture taken in front of it and check in on social media. This encourages neighboring businesses to do the same thing, and before long all the tourist districts have lots of murals.
But this mural has a different story. It was sponsored by both The Bach Party, a bachelorette party-planning service, and Finnleys Boutique, a local fashion chain geared towards young women, of the same demographic as most bachelorettes. Finnleys and Bach provided a design, which was produced by Bryson Leach, a Columbia artist. The candy hearts all have phrases one might associate with the stereotypical Nashville bachelorette (that’s actually a very benign article) and on Bach’s Instagram account, you can watch a video montage of folks in front of the mural, about 95% of whom seem to be bachelorettes. It’s perhaps an inflection moment in the mural movement in Nashville, but unfortunately for Bach and Finnleys, it went up in early February, just a little more than a month before the shutdown.
I wanted to push back on Bach and Finnleys using the #CandyHeartGulch hashtag. This is the first I’ve heard of Eighth Avenue being part of The Gulch. But the Gulch Bussiness Improvement District set up by the city in 2008 includes everything south of Broadway and between the interstate and the railroad tracks, which takes it down Division Street all the way to Frugal MacDoogal. Way back when no one went to The Gulch except to go to The Station Inn, The Gulch was 11th and 12th south of Broadway, and no one else wanted any part of it. Well, the city may say MacDoogal’s is in The Gulch (funny, it’s on a hill) but I don’t care what any developer says, there is no such thing as “North Gulch.” It’s Hell’s Half Acre, thank you.
Located at 601 8th Avenue South, immediately south of the railroad underpass. The mural faces north towards Broadway. This is downtown, so parking is generally not free, though if you scour around, there are a few free places nearby. Also, the highrises in The Gulch proper a couple blocks away have free parking for an hour or more.