One of the more surprising things (to me!) about the development of East Nashville in the last couple of decades has been the success of a couple of different developments of small-sized retail spaces in the Five Points area, including the one called The Shoppes on Fatherland. Turns out that these places that cluster several small businesses in one place are a favorite of both of locals and tourists. Shows what I know about retail and tourism.
The Shoppes themselves are part of a larger collection of properties around the intersection of Fatherland and 11th Street called The Fatherland District (whose website features a nice picture of the “Main Street” of The Shoppes). That in turn is the property of a much larger multi-state company called S&S Property Management with dozens of properties – just in case you thought this kind of development was strictly a local mom-and-pop thing.
Where there is tourism in Nashville, especially where there is tourism and successful businesses, there’s going to be murals. The one featured here went in in late 2020, and it serves not just as a sign but as a giant welcome to anyone coming in to the Five Points district from the south, presumably from Shelby Avenue, one of the main avenues into East Nashville. The kind of branding that in the past might have been done with a billboard or a large sign now warrants a huge mural. This one is by the prolific Eastside Murals, who for some time now have been signing their work Out East Boys, as they have done here.
Now it so happens there is a fence jutting out right where one might usually stand when getting your picture taken in front of the mural, but I imagine the tourists will figure out a solution. This mural is not the only one Eastside Murals has done for this complex. On the west side of the Shoppes, along an alleyway and on the back of a barn-shaped building is a mural they did a few years ago that has a very large “Fatherland District” sign scrolled across it. At the time I wrote about that mural I think I believed it was just as example of neighborhood pride, but now it’s clear that like the mural featured in this post, it’s part of the site’s branding.
Located at 1006 Fatherland Street. That’s the address of The Shoppes as a whole. The mural is on the south side of the complex, on the opposite side from Fatherland Street. It’s visible from the parking lot behind Far East Nashville and from the 200 block of South 11th Street. It lies on the outer wall of Eastside Nails, one of the businesses in The Shoppes. There is street parking nearby and limited parking at The Shoppes, but this area can be hard to park in when it’s busy.