It’s not often I post about a brand new mural, but this one was finished within the last few days. I know it was largely complete last weekend, lacking mainly the barn sign and the billboard. So one of the dry days last week, the last touches must have gone up. It’s an Eastside Murals project, who’ve taken to signing their work “Out East Boys.” The Mountian Dew theme explains the “It’ll tickle your innards” on the billboard, as that comes from a 1960s Mountain Dew ad campaign. While internet research shows that there are other Mountain Dew murals out there, it doesn’t seem to be a major campaign. “Born in Tennessee” is right, as Mountain Dew was invented in the 1940s by Tennesseans Barney and Ally Hartman as a mixer for whiskey. As this lies on the side of a shuttered Family Dollar store, it’s anybody’s guess how long it will last, depending on the owners’ plans for development. Get your selfie now. I should note when I went to photograph this, I had to wait my turn, as a father-daughter pair were doing their own impromptu shoot.
UPDATE: This building was destroyed by the March 3, 2020 tornado.
Located at 1000 Woodland Street. The mural lies on the east side of the building, facing 10th Street South. The old Family Dollar parking lot is now a paid lot, but if you are willing to walk a block or two, you can usually find free street parking nearby.
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